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Strategic Planning
Status Update

Initiative

Marketing and Communications Plan

Description

Evaluate current marketing strategies, and, in collaboration with colleagues in Housing Outreach Services and Student Affairs, develop a marketing and communications model that better addresses the needs of students, staff, and the campus through online, print, and other media. Housing Lead: Connie Malone. Campus Partners: Student Affairs-Communications, Communications Office.

Details

Project Lead:

Connie Malone, Director of Planning Research and Administration

Project Timeline:

2006 - 2008
Project Overview: See description above
Fall 2007 Status: Print marketing pieces are being reviewed and updated for 2008. Revisions are being made to some print pieces, in response to increasing reliance on web-based information and to support sustainability efforts. A new web page is being developed to support the new UC Irvine Visitor Center.

Related Documents:

  • None at this time.

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